The 36 ancient streets are not only landmarks deeply connected to the people of Hanoi but also a source of pride for the Vietnamese people regarding the thousand-year-old Capital. Each street is named after prominent business products such as Hang Bac, Hang Thiec and Hang Ma. These "Craft Streets" lined up in the heart of the ancient capital have created a distinctive feature of the liveliest district in the capital, preserving the cultural imprints of Thang Long – Ke Cho.
Inspired by nostalgic traces of a vibrant past in the ancient capital of Kinh Ky, the Wil’que Hotel brand chose this as the theme for its digital art competition titled "The Soul of Craft Streets." The competition took place at the end of the past October, drawing significant interest from the young art community in Vietnam.
"The Soul of the Craft Street" Digital Art Creation Contest Poster
After going through the preliminary evaluation rounds, the jury selected over 20 outstanding artworks to prepare for the final voting round. The professional quality of these artworks received high praise from both the organizers and collaborative partners. The participants in the competition were diverse, ranging from the community of freelance young artists to those working in the field of design, or students from specialized graphic design training programs.
To demonstrate the commitment to the development of the Vietnamese artist and young artist community,besides awarding a prize package with a total value of nearly 50 million VND, including both cash and gifts, Wil’que also introduced an unprecedented privilege for any art competition before: illustrating all winning artworks into mural paintings and displaying them at the first Wil’que hotel project in Hanoi.
Some paintings sent to the "The Soul of Craft Streets" competition
Wil'que - Pioneering Hybrid Hotel Model in Vietnam
Alongside information about community development activities, the Wil'que Hotel brand officially made its launch event in Vietnam on the morning of November 4th at 20 Hai Ba Trung, Hoan Kiem, Hanoi, with the presence of Mr. Tran Trung Hieu, Deputy Director of the Hanoi Department of Tourism, along with various media agencies and relevant departments. Throughout the event, Wil'que confidently asserted itself as a pioneer in introducing the Hybrid hotel model to the Vietnamese market.
While Hybrid working has become a prevalent concept worldwide after the Covid pandemic, Hybrid hotels are also gradually emerging as a new trend in many countries. It is anticipated to become an essential model in the future due to its convenience, flexibility, and multifunctional adaptability. This is precisely what sets Wil'que apart from other hotel models currently present in the market.
At Wil'que, the functions of each area can easily be transformed according to its purpose, providing the utmost convenience for travelers. The intriguing harmony between living spaces and hotel services, combined with professional operational standards from the Lion City - Singapore, promises to offer a unique and exciting accommodation experience that young people have not experienced before.
Beyond integrating the Hybrid Hotel model, Wil'que also caters to customer preferences, especially the younger generation, by adopting the currently popular Co-living trend. With Co-living, young individuals can share living spaces, optimizing costs while creating opportunities to connect and meet new people. Centering around community and ensuring privacy for guests, the spaces at Wil'que are designed with sophistication and intelligence, providing all the amenities to meet living, working, and interaction needs.
The launch event of the Wil'que Hotel brand marks the dedicated efforts of the AKDV company in an unceasing journey to conquer promising markets and spread new values. Wil'que Hanoi, the first hotel in the Wil'que brand series, will officially open in the near future in the heart of Hanoi city.